On October 1st, the book "Design Thinking: From Inspiration to Innovation" was presented, authored by Joana Mendonça, professor at DEG, and Guilherme Victorino, a former DEG professor.
The event took place at 6 p.m. at Claranet, Hub Criativo do Beato, and was attended by Rogério Colaço, President of Instituto Superior Técnico, Rui Borges, CEO of Plot Agency, and Miguel de Castro Neto, Director of NOVA IMS.

The book covers everything from the fundamental principles of design thinking to its practical application in real-world scenarios, with a special focus on innovation in Portugal.
“We wanted to create more than just a manual – this book challenges innovators to explore the possibilities of design thinking, enhance empathy, and create impact within their organizations and society,”

says Joana Mendonça

This work is an essential read for anyone looking to drive innovation through creative, human-centered approaches.